The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Business
ProFinda Adds Another £1M for its Workforce Optimisation Platform
A company’s greatest asset is its talent but the great tragedy of the workplace is untapped talent. Large multinational organizations have scores of employees but no efficient way to know who specializes in what, which causes significant wastage of money and time. ProFinda puts an end to this by mapping an organisation’s employees’ expertise and […]
Red Sift Raises $8.8M to Protect Enterprise Emails from Phishing Attacks
In 2017, about one-million Gmail users were sent a Google Doc invite by an ostensibly, trusted contact; however, it turned out to be a faulty invite giving hackers access to Gmail accounts. The need for email security at a business level is critical, and Red Sift is the serverless, data-driven platform that provides cybersecurity for […]
Where We Are Investing Now: E-Sports and Digital News
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
Cledara Raises $930K to Empower Companies to Manage their SaaS Spend Effectively
Marc Andreesen famously proclaimed that “software is eating the world” in 2011. Since then there has been a meteoric increase in company spend on SaaS applications. The average employee uses 8 SaaS applications and the average company spend jumped 78% from 2017 to 2018 to $343K per company. Cledara is the centralized platform that empowers companies […]
How to Supercharge Your Marketing with Humor
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]
When Interviewing a Startup Law Firm, Talk to Senior Lawyers
It’s easy to get the impression, particularly when all you read about startups is a handful of publications representing a pocket (albeit a very vocal one) of the broader tech ecosystem, that the legal decisions startup entrepreneurs often face have all been standardized and templatized. But in truth, this is a façade. Extremely important, and […]
Artificial Intelligence, Bona Fide Fraud
A look at why AI fraud is so widespread, and what you can do to protect yourself without missing out on investing in what is still the most potentially impactful technological development of modern times.
Where We Are Investing Now: Digital Brands
Both of our fund families focus on consumer products. Social Starts takes the angle of commerce and focuses on Digitally Native Brands based purely on their market characteristics. Joyance focuses on consumer goods derived from deep science with high emotional content. For us, Digitally Native Brands must deliver a generational opportunity to invest in a […]
Cuvva Lets Your Secure Short Term Motor Insurance With a Few Click on Your Phone
If you’re filling out an insurance quote, you better have set aside some time because it is a slow-moving process that typically requires at least 15-minutes of nonstop, personal-data entry. But mobile insurance app Cuvva prompts users to input their data only one time when setting up an account, and users can be connected with […]