OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
Advertising
Brave Bison is the Social Video Company Creating Viral Content for Brands
London is the capital of creativity and the home of digital innovation according to Brave Bison’s Kate Burns. Find out how the social video agency is powering the viral videos of many prominent brands.
Threedium Raises €1M for its Immersive 3D E-commerce Experiences
The trade-off for the convenience of online shopping is the uncertainty that the item physically looks like the image on the screen, therefore, providing a perfect use case for 3D technology. Threedium provides lightweight and mobile-optimised 3D solutions to help businesses of any size create a variety of interactive experiences including 3D product viewers and […]
RevLifter Raises £2.3M to Truly Personalise Online Shopping
Personalisation is the key to consumers’ hearts and RevLifter is the performance marketing platform that drives revenue for online retailers by incorporating AI to understand consumers’ behaviors in real-time. The platform enables retailers to display the right deal to the right consumer at the right time; both on-site and off. Through the use of the […]
Zappi Raises Another $8M For Its Consumer Insights Platform
Brands spend an estimated $70B on market research, and this number has continuously increased. So as the budget for market research expands, brands expect better consumer insight than ever before and that’s where Zappi comes in. This cost-effective, AI consumer insights platform delivers insightful and critical information in less than hours. Unlike its competitors, Zappi […]
Smartology Raises £2.8M for its DSP for Scalable Branded Content
By 2021 content marketing, as an industry, will exceed $400B and one of the companies fueling this tremendous growth is Smartology. The company’s platform serves as the connector for global brands to establish thought leadership through the audience of media powerhouses like WSJ, Economist, and Bloomberg. Leveraging a combination of machine learning and natural language […]
Why MOCAs Will Redefine Advertising in 2018
When it comes to marketing, we’ve heard it all before: go where your audience is. The thing is, we already know where they are… on their mobile phones! But how do we as marketers reach them in a tumultuous landscape made up of millions of applications? We’ve inundated consumers on social and traditional media, but […]
How to Use Facebook Ads to Their Fullest Potential
When I show business owners the back end of Facebook advertising, I feel as if I am a magician revealing the secrets behind my marketing tricks. But the truth is, anybody can participate in Facebook advertising and generate business from it: It’s simply about learning how to do it, and taking the time to master […]
How You Can Use Influencer Marketing on Instagram in 2018
Just as fast as influencer marketing became “a thing,” it’s now oversaturated or misleading in the Instagram world. Unless you look at the hard facts of how it has evolved and why the attention is turning to micro-influencers, you might run into trouble going into 2018. My business, a social media outlet and food and […]
Starting Small With a Successful Marketing Campaign
As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s brand awareness and drive ROI more than the traditional approaches. Executing a successful marketing campaign doesn’t require millions of dollars in funding: Small businesses and startups can market themselves on a small budget by thinking […]