Programmai’s predictive marketing software uses customer data to accurately predict customer spending for both the short and long term. Applying machine learning, marketers can use predictive values from Programmani to develop marketing programs and hone acquisition costs, no longer taking stabs in the dark but instead basing these decisions on justifiable data and forecasts. London TechWatch caught up with CEO Dean Murr to find out how his previous experience at Asos led him to create Programmai, the company’s experience raising during the pandemic, and recent funding round.
A solid digital experience is essential for hitting conversation rates and revenue goals, but every digital experience has pain points. Decibel helps companies analyse and improve user experience through its digital experience intelligence platform. Decibel captures user behavior through its scalable, machine learning platform that analyses user interaction through various ways including mouse movements, clicks, […]
Insurance companies have an abundance of data at their fingertips; however, the process of preparing data and transforming it into actionable insights is time-consuming and a tedious process. Quantemplate is one of the breakout platforms that helps the insurance/(re)insurance industry analyse data faster than ever. Through an intuitive data integration process that’s entirely self-service, users […]
We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their […]
Innovation has led to the debate on privacy being more heated than ever before. Customer data is being used to provide improved products and services but at the same time this data can be social engineered for less admirable purposes. The rapid collection of data has created the need for a trustworthy system for businesses […]
A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for […]