Influencer marketing is one of the most misunderstood concepts in business.
Advertising
Adverttu Transforms Private Vehicles into OOH Ad Inventory and Lets Drivers Earn
OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
Brave Bison is the Social Video Company Creating Viral Content for Brands
London is the capital of creativity and the home of digital innovation according to Brave Bison’s Kate Burns. Find out how the social video agency is powering the viral videos of many prominent brands.
All Search Engine Traffic is Not Created Equal
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
New Narratives and the Future of Storytelling
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
The Intersection of Agency Life and Creativity in the Age of Automation
Does automation mean the death of creativity in agency jobs? It may just be the exact opposite and here’s why.
Threedium Raises €1M for its Immersive 3D E-commerce Experiences
The trade-off for the convenience of online shopping is the uncertainty that the item physically looks like the image on the screen, therefore, providing a perfect use case for 3D technology. Threedium provides lightweight and mobile-optimised 3D solutions to help businesses of any size create a variety of interactive experiences including 3D product viewers and […]
Stream of Consciousness: How Netflix and its Rivals Will Define Entertainment
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
How to Supercharge Your Marketing with Humor
I believe humor can change the world, enabling someone to take some time out of their busy day to focus on what you’re saying. Now imagine that someone being a potential customer. In business, the goal is not only to make a profit but to connect with your patrons. Infusing humor into your marketing strategy […]
How New Ventures Can Avoid Conventional Media Costs
Resources must be focused on capturing customers, who are looking for engagement, rather than the loudest noise. Z.E.R.O. marketing is not zero marketing.