By 2021 content marketing, as an industry, will exceed $400B and one of the companies fueling this tremendous growth is Smartology. The company’s platform serves as the connector for global brands to establish thought leadership through the audience of media powerhouses like WSJ, Economist, and Bloomberg. Leveraging a combination of machine learning and natural language […]
Advertising
Effective Facebook Advertising Strategies for 2019
Businesses need to adapt their mindset to the “new world” of marketing starting with understanding effective Facebook advertising strategies.
4 Retargeting Tactics to Help Startups Reengage With Their Missed Opportunities
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.
Top 5 Media Buys for First-Time Marketers
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
Marketing Attribution: What is it and Why it Matters
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
How to Identify If You’re Ready for a Rebrand
If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed Airstream or data analytics to Fortune 100 executives on Wall Street, there is one immutable truth about modern day business: Every company has to rebrand […]
Virtual Influencers Lead to Virtual Inauthenticity
A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are CGI-created influencers who are designed to portray ideal lifestyles—with Vogue dubbing one of the first virtual influencers, @lilmiquela, as the Fictional It Girl. A recent BBC article […]