Gary Vaynerchuk shares some tips on how to approach influencer marketing in our marketing mix.
Advertising
Advertising Through The Years: The Evolution of Attention
Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away from content consumption and shift it to brand/product awareness. Gary Vee shares more…
RevLifter Raises £3.3M to Power Hyper-Personalised Online Shopping Experiences
With Cyber Monday right around the corner and the holidays coming up, brands are preparing for the rush of online shoppers and getting ready to deliver outstanding, personalised shopping experiences through platforms like RevLifter. This AI, retail tech startup powers hyper-personalised real-time deals at all stages of the customer’s buying journey. RevLifter’s AI algorithm can pinpoint the right deal for the right customer at the right time, and its solution has been so effective at increasing customer conversion rates that clients like Harvey Nichols, Very AT&T, and more have incorporated RevLifter into their commerce platforms. London TechWatch caught up with Simon Bird to discuss how RevLifter boosts e-commerce sales and helps brands maintain a competitive edge in a time where a curated, personalised experience means everything to consumers. We previously interviewed Bird in 2019 after RevLifter’s seed round. RevLifter has raised a total of £5.6M across two rounds.
Duel Raises £1.8M to Reinvent The Oldest Sales Tool in The Book…Word of Mouth
Word-of-mouth has withstood the test of time. Duel is the brand advocacy platform that helps brands drive word-of-mouth sales while engaging and retaining customers through community building. Duel’s platform allows brands to build VIP and tiered membership-rewards plans, rewarding customers for supporting and recommending the brand through advocacy actions such as content creation, social posting, product feedback, and more. Duel currently works with 450+ brands such as Techstars, Astor Martin, Unilever, and American Express. London TechWatch caught up with MD and Founder Paul Archer to learn more about the impact that Duel is making, the company’s future plans, and recent round of funding from investors that include Downing Ventures, Publicis Groupe, London Co-Investment Fund, and the University of Bristol Enterprise Fund.
Programmai Raises £850K to be the Crystal Ball That Marketers Have Been Dreaming Off
Programmai’s predictive marketing software uses customer data to accurately predict customer spending for both the short and long term. Applying machine learning, marketers can use predictive values from Programmani to develop marketing programs and hone acquisition costs, no longer taking stabs in the dark but instead basing these decisions on justifiable data and forecasts. London TechWatch caught up with CEO Dean Murr to find out how his previous experience at Asos led him to create Programmai, the company’s experience raising during the pandemic, and recent funding round.
Are Influencers the New Editors in Chief?
Influencer marketing is one of the most misunderstood concepts in business.
Adverttu Transforms Private Vehicles into OOH Ad Inventory and Lets Drivers Earn
OOH has been a growing segment of the ad spend but traditionally there has been very little attribution to understand ROI. Adverttu is taking personal vehicles and turning them into OOH ad inventory that can be tracked, understood, and analyzed. Nearly 20,000 drivers are already on the platform earning by having their cars wrapped with brand collateral. CEO and Cofounder Artjom Jekimtstev share more about the UK’s fastest-growing transit media platform.
Brave Bison is the Social Video Company Creating Viral Content for Brands
London is the capital of creativity and the home of digital innovation according to Brave Bison’s Kate Burns. Find out how the social video agency is powering the viral videos of many prominent brands.
All Search Engine Traffic is Not Created Equal
You constantly need to be relearning the new best practices and resetting your campaigns to truly have a maximum return on your search engine marketing investment. Here are some actionable things you need to know about.
New Narratives and the Future of Storytelling
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.