Brands spend an estimated $70B on market research, and this number has continuously increased. So as the budget for market research expands, brands expect better consumer insight than ever before and that’s where Zappi comes in. This cost-effective, AI consumer insights platform delivers insightful and critical information in less than hours. Unlike its competitors, Zappi […]
For entrepreneurially minded millennials in finance, being a contributing part of this shifting culture could serve as excellent grounding for that dream of leading a successful startup.
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]
Consumers are being asked more and more to hand over their personal data in order to partake in a company’s reward program, but is this truly the best method?
Ahead of DATAx New York’s AI & Big Data for Banking Summit, we speak to Poulomi Damany, vice-president of data product management at Credit Karma, about the how the personal finance company utilizes AI and analytics to enhance its customer service
It’s been an exciting, but complex year in the data world. Just as last year, the data tech ecosystem has continued to “fire on all cylinders”. If nothing else, data is probably even more front and center in 2018, in both business and personal conversations. Some of the reasons, however, have changed. On the one hand, […]