The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Content and Publishing
Where We Are Investing Now: E-Sports and Digital News
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
Smartology Raises £2.8M for its DSP for Scalable Branded Content
By 2021 content marketing, as an industry, will exceed $400B and one of the companies fueling this tremendous growth is Smartology. The company’s platform serves as the connector for global brands to establish thought leadership through the audience of media powerhouses like WSJ, Economist, and Bloomberg. Leveraging a combination of machine learning and natural language […]
Where We Are Investing Now: Immersive Storytelling
Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
How to Grow and Distribute Your Brand’s Social Media Content
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]