Last year, 92% of marketers said that video is an integral part of their marketing strategy. The average person will spend 100 minutes every day in 2021 watching online videos according to a recent study. As organizations are investing in videos, startups are building platforms to support the process. Synthesia is an AI-powered video generation platform that saves enterprises up to 100x the cost and time of producing a video. The company leverages deep learning to simulate real videos and real actors without the need for costly infrastructure like camera crews, actors, cameras, studios, and a lengthy post-production process. Clients are able to produce professional-quality videos in minutes with a single API call and a few clicks. The company is working on codifying the entire video generation process, where videos will be generated through code, offering unprecedented scalability and efficiency. London TechWatch caught up with Cofounder and CEO Victor Riparbelli to learn more about the future of video production, the company’s strategic plans, latest round of funding from investors that include FirstMark, Christian Bach, Michael Buckley, LDV Capital, MMC Ventures, Seedcamp, Mark Cuban, Taavet Hinrikus, Martin Varsavsky, and TinyVC.
Content and Publishing
ELEVEN SPORTS Acquires Team Whistle to Become a Sports Media Powerhouse
London-based ELEVEN SPORTS, the international sports content provider, has agreed to acquire New York-based Team Whistle, the global sports media and entertainment company. The terms of the transaction were not disclosed.
How Businesses Should Incorporate Streaming Entertainment in Reopening Strategies
A look at how businesses can transform their TVs from background noise to short-form entertainment that could increase revenue in a Post-COVID-19 world.
BibliU Raises $10M for its Accessible E-Library of Textbooks for College Students
Textbooks are becoming obsolete and BibliU is one of the reasons why. The London startup, cofounded by CEO David Sherwood also makes content more accessible for college students; saving them 50-75%, while unlocking new technology-driven ways to learn.
Quantity Can Be The Gateway Quality: A New Way To Think About Content
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Where We Are Investing Now: E-Sports and Digital News
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
Smartology Raises £2.8M for its DSP for Scalable Branded Content
By 2021 content marketing, as an industry, will exceed $400B and one of the companies fueling this tremendous growth is Smartology. The company’s platform serves as the connector for global brands to establish thought leadership through the audience of media powerhouses like WSJ, Economist, and Bloomberg. Leveraging a combination of machine learning and natural language […]
Where We Are Investing Now: Immersive Storytelling
Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
How to Grow and Distribute Your Brand’s Social Media Content
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]