Cassie Young, Operating Partner at Primary Venture Partners, provides a step-by-step guide on how startups should be correctly thinking about, using, and implementing Net Promoter Score (NPS) into their growth strategy.

“I’m a cash-poor startup Founder looking to bring on my first employees. I can’t afford full salaries, so what creative options can I use to get the help I need?”

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

Founders – if you can’t get the message across in ten minutes, more time and more charts won’t help.

The market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. This S-Curve, with no correction, can quickly lead to disaster.

Many passionate entrepreneurs fight to add more features to their new products and services, assuming that more functions will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your scope to the key function […]

These are turbulent times, as well as time for great opportunities, for the entrepreneurs that are agile, innovative, and open to change.