The first instance of multiplayer mode for non-entertainment use can be traced all the way back to 1968 when Douglas Engelbart of Stanford demoed collaborative document editing, teleconferencing, and manipulation of on-screen elements in what has been dubbed “The Mother of All Demos”. In the 50+ years since these features have become commonplace but not truly collaborative across the average 80+ SaaS applications that an organization uses. Cord brings the true power of collaboration to SaaS applications with a single line of JavaScript. With this single line of code, SaaS application providers can instantly make their applications more collaborative by introducing features like chat, presence, annotations, integrations with task managers and Slack, screen recordings, audio messages, live cobrowsing, and video chat. Building these features internally would not only be costly but also require significant development resources. London TechWatch caught up with Cord CEO and Cofounder Nimrod Priell to learn more about how the founding team’s time at Facebook led to the inspiration for the business, the company’s strategic plans, recent round of funding from investors that include Index Ventures, Elad Gil, Jeff Morris Jr., Charlie Songhurst, Guy Podjarny, and Matt Robinson.