Last year, 92% of marketers said that video is an integral part of their marketing strategy. The average person will spend 100 minutes every day in 2021 watching online videos according to a recent study. As organizations are investing in videos, startups are building platforms to support the process. Synthesia is an AI-powered video generation platform that saves enterprises up to 100x the cost and time of producing a video. The company leverages deep learning to simulate real videos and real actors without the need for costly infrastructure like camera crews, actors, cameras, studios, and a lengthy post-production process. Clients are able to produce professional-quality videos in minutes with a single API call and a few clicks. The company is working on codifying the entire video generation process, where videos will be generated through code, offering unprecedented scalability and efficiency. London TechWatch caught up with Cofounder and CEO Victor Riparbelli to learn more about the future of video production, the company’s strategic plans, latest round of funding from investors that include FirstMark, Christian Bach, Michael Buckley, LDV Capital, MMC Ventures, Seedcamp, Mark Cuban, Taavet Hinrikus, Martin Varsavsky, and TinyVC.
MMC Ventures
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